> ## Documentation Index
> Fetch the complete documentation index at: https://user-guides.demand-genius.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Visibility
> How often your brand and entities appear in AI answers, segment by segment: leaderboard, cited sources, prompt clusters, filters, running and exporting.
Visibility answers "when a buyer in this segment asks AI about the things we want to be known for, do we show up?". It runs every prompt in each attached prompt cluster against the AI engines, with the segment configuration used as a "system prompt".
The result is a clear picture of exactly what *that specific ICP* sees in AI conversations: a leaderboard, the sources driving the answers and the individual prompts behind them. Reporting is primarily at a "cluster-level" to give you a high level picture you can share internally, but you can drill into the prompt-level data, and export all the results for off-platform analysis (Claude is good at this!).
Our segment-based visibility tracking is all built on our original research, which showed the impact each buyer's specific context has on what they see in AI conversations, and how likely your brand is to show up. We highly recommend reading the full research here: [How conversational context impacts AI responses. ](https://demand-genius.com/research/reports/your-ai-visibility-metrics-are-lying-to-you-how-conversational-context-shapes-ai-responses)
## Before you start
A segment needs three things before it can run: a definition, a buying committee and at least one prompt cluster. The checklist on each segment card in **Settings > Segments** shows what is missing. See [Segments](/ai-search-intelligence/segments) and [Prompt clusters](/ai-search-intelligence/prompt-clusters).
## Reading the dashboard
Open **Visibility** under AI Search Intelligence. Use the **segment** selector at the top to pick a segment, or **All segments** for the workspace rollup.
### Leaderboard
Every tracked entity ranked by visibility over the last 30 days, with **Score**, **Trend**, **Mentions** and **Citations**. Your brand is marked **You**; the segment's tracked brand carries the **PRIMARY** badge. A mention is the entity named in an answer; a citation is a link to it. Scores are banded Strong, Mixed or Weak.
### Visibility over time
The score per entity, zero to one hundred, across the last eight months.
### Top Cited Sources
The domains the engines link to when answering this segment's prompts, with citation counts and share of total. Expand a source to see the **Cited pages**. These are the pages doing the work in the answers; if none of them are yours, that is the gap.
### Prompt clusters
One row per cluster with **Sentiment score**, the **Entities** found and the **Top source**. Open a cluster to see the prompts and **Sample AI responses**, an example of the actual answer text the engines returned.
### Filters
The **Filters** panel narrows everything on the page by **AI engines**, **Prompt clusters**, **Tracked entities** (Companies, Products, People, Trademarks) and individual **Prompts**. Use it to see how one engine treats you, or how a single cluster performs.
## Running an analysis
Runs are scheduled per segment by Demand-Genius, weekly by default. We do not find that there is much benefit to daily prompt tracking outside of high volume or extremely fast moving (e.g. consumer goods) sectors. You can see exactly when it was last run, and when the next run is scheduled, in **Settings > Jobs**.
## Exporting
**Export** downloads the current segment's results as CSV inside a ZIP, using the same window as the dashboard. If no run has completed yet you will see **No completed run to export yet**.
## AI engines covered
We currently track ChatGPT, CoPilot, Claude, Perplexity, Gemini and Google AI Overviews. We track all models as standard.
If there are additional models that you feel are important for your brand to track, get in touch ([tom@demand-genius.com](mailto:tom@demand-genius.com)) and we are happy to consider adding them.
## Troubleshooting
* **No visibility data yet.** Either the segment is not fully configured (check its card in Settings > Segments for the three-item checklist) or the first run has not completed (check Settings > Jobs for Scheduled Run or Sitemap Scan jobs).
* **Run analysis is disabled.** A run is already in progress or queued. Wait for it to finish.
* **All segments is slow to load.** The rollup folds every segment's results. If you have several large segments, view them one at a time.
* **A competitor is not on the leaderboard.** Check it is listed under **Who AI files you alongside** on the segment, or add it in Settings > Brands.
* **An engine returns nothing.** A single engine failing does not fail the run; its column stays empty for that run. If it persists, contact Demand-Genius.