# Demand-Genius > User guides for Demand-Genius: see how AI describes and recommends your brand, score your content for AI, and connect content to pipeline. - [What Demand-Genius does](https://user-guides.demand-genius.com/introduction.md): The three questions the platform answers, the modules that answer them, and the handful of concepts every guide assumes you know. - [Before you start](https://user-guides.demand-genius.com/implementation-checklist.md): What to have ready before configuring Demand-Genius: your site, your brand and competitor list, notes on your buyers, and the access you need for integrations. - [Create your workspace](https://user-guides.demand-genius.com/get-started/create-your-workspace.md): Sign up, verify your email, connect your website and name your workspace. What the sitemap check does and what to do if it fails. - [Perception](https://user-guides.demand-genius.com/ai-search-intelligence/perception.md): How AI assistants describe your brand and your competitors: sentiment, strengths, weaknesses and the sources shaping them. What the scores mean and how to change the scope. - [Stakeholders](https://user-guides.demand-genius.com/ai-search-intelligence/stakeholders.md): How well AI presents your brand against the criteria each member of a buying committee cares about, segment by segment. Reading the map and running an analysis. - [Visibility](https://user-guides.demand-genius.com/ai-search-intelligence/visibility.md): How often your brand and entities appear in AI answers, segment by segment: leaderboard, cited sources, prompt clusters, filters, running and exporting. - [Setting up your brand](https://user-guides.demand-genius.com/ai-search-intelligence/brands.md): Create your own brand, add other own brands and competitors, set the default, and enrich competitor records with AI. Everything in AI Search Intelligence starts here. - [Custom entities](https://user-guides.demand-genius.com/ai-search-intelligence/custom-entities.md): The people, trademarks, products, methods and terms attached to a brand, why they matter for Visibility, and how to maintain them. - [Creating a segment](https://user-guides.demand-genius.com/ai-search-intelligence/segments.md): Define a buyer type from a one-line brief, review the AI-assembled profile, choose the tracked brand and competitors, and complete the checklist so Visibility can run. - [Building the buying committee](https://user-guides.demand-genius.com/ai-search-intelligence/buying-committee.md): Define the criteria a segment weighs a decision on, the buyers who weigh in, and which criteria each buyer cares about. This is what Stakeholders scores you against. - [Prompt clusters](https://user-guides.demand-genius.com/ai-search-intelligence/prompt-clusters.md): Group the prompts a buyer might ask around one job to be done, generate them from a description or write them by hand, import from CSV, and attach clusters to segments. - [How Content Intelligence works](https://user-guides.demand-genius.com/content-intelligence/how-it-works.md): How your site is crawled, tagged and scored: the Library grid, the five KPIs and twelve signals, page status, refresh cadence, Insights and Tree. - [Adding and managing directories](https://user-guides.demand-genius.com/content-intelligence/directories.md): Add a competitor site as its own content library, choose its update day, attach crawler headers, and manage the update schedule for your main site. - [Creating Smart Columns](https://user-guides.demand-genius.com/content-intelligence/smart-columns.md): Run your own analysis across the library with a custom prompt or a template, choose output type and sample size, test on ten rows, and understand what it costs in credits. - [Performance tracking](https://user-guides.demand-genius.com/content-intelligence/performance-tracking.md): The Performance columns in the Library: traffic, influenced MQLs, SQLs and closed-won revenue per page, what feeds them, the time-window and pipeline controls, and how influence is decided. - [Content Intelligence troubleshooting](https://user-guides.demand-genius.com/content-intelligence/troubleshooting.md): Pages missing from the Library, an unreadable sitemap, crawlers blocked by Shopify or a CDN, stuck classification and empty KPI cells. - [Connect HubSpot](https://user-guides.demand-genius.com/integrations/hubspot.md): Create a HubSpot private app token, connect it in Demand-Genius, then configure deal pipelines, a closed-won stage per pipeline and the funnel stages you report on. - [Connect Salesforce](https://user-guides.demand-genius.com/integrations/salesforce.md): Create client-credential OAuth access in Salesforce, connect it in Demand-Genius with the consumer key, secret and token URL, choose Lead or Contact handling and select funnel stages. - [Website and tracking script](https://user-guides.demand-genius.com/integrations/cms-integration.md): Verify your live domain, add subdomains, install the one-line tracking script in any CMS or via Google Tag Manager, and what happens if you change your domain. - [Users and roles](https://user-guides.demand-genius.com/platform-admin/users-and-roles.md): Invite colleagues, activate and deactivate users, and build roles from the permission list. What the role model can and cannot restrict. - [Frequently asked questions](https://user-guides.demand-genius.com/faq.md): Short answers to the questions customers ask about AI Search Intelligence, Content Intelligence, Performance and setup. - [Fix the Demand Genius Missing reCAPTCHA Token error](https://user-guides.demand-genius.com/troubleshooting/recaptcha-error.md): Resolve the 'Missing reCAPTCHA Token' error in Demand Genius by clearing cookies, switching networks, or adjusting browser extension settings. ## Optional - [App](https://app.demand-genius.com)