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Brands are the subjects the platform reasons about. Every workspace has one default own brand. You can add further own brands (a product line, a regional brand, a sub-brand) and any number of competitors. Perception benchmarks you against the competitors; Visibility tracks all of them; Segments pick which own brand to track.

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Set up your first brand

If you signed up self-serve, a draft brand was created for you. If the Brands tab is empty, you will see Set up your first brand.
1

Open Settings > Brands

Click the Settings cog at the bottom of the sidebar, then Brands under AI Search Intelligence.
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2

Enter the brand name and website domain.

Use the name as buyers would say it and the bare domain, for example acme.com. It should be auto-filled, but make sure it’s correct. 
3

Let the platform research it

You will see Generating your brand while the platform reads your site, drafts a description, proposes your entities and maps the competitors AI files you alongside. This usually takes under a minute.
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4

Review and save

Check the description and the entity lists - these are the custom entities beyond your brand name that we’ll pick out in AI responses, to track your brand presence. Everything is editable later. Save to create the brand; it becomes your default automatically.

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The Brands screen

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The top card is your default own brand, marked Default brand. Its Entity home lists the people, trademarks, products, methods and terms attached to it. Below sit Other own brands and Competitors. Each card shows the context badge (Own or Competitor), the domain and the entity counts.

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Add another own brand or a competitor

1

Click Add brand

The brand editor opens.
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2

Fill in Name and Domain

The domain is used for research and for matching citations back to the brand.
3

Choose the Context

Own for a brand you control, including sub-brands or sister brands. Competitor for anyone you want to be benchmarked against.
4

Add a description and entities (optional)

A short description helps the models frame their answers. The five entity lists are covered in Custom entities.Leave them empty for now if you prefer; you can enrich with AI later.
5

Save

Adding a brand never changes which brand is the default.

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Enrich a competitor with AI

The platform adds competitors it finds while running, so newly created or auto-detected competitor cards start thin and show Nothing researched yet. Click Enrich with AI on the card. The platform researches the domain and proposes a description and entities for you to review before they are applied. If it finds little, the record is left unchanged and you are told so.
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Change the default brand

Only own brands can be the default, and exactly one is at any time. On a non-default own brand’s card, choose Set as default. Segments that track “the default brand” follow the change; segments pinned to a specific brand do not.

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Delete a brand

Use the delete action on the card and confirm Delete this brand?. Deleting the default promotes your oldest remaining own brand. Competitor brands removed here also drop out of the Perception benchmark on the next run.

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How brands feed the modules

  • Perception uses the default own brand as the subject and every Competitor-context brand as the benchmark. Competitors sync into the Perception scope automatically.
  • Visibility scans answers for every brand and its entities. Each segment names one Tracked brand; if none is set, the default is used.
  • Stakeholders scores the tracked brand of each segment.
The data model also has a sub-brand context, but the Brands screen creates only Own and Competitor. Treat a sub-brand as another own brand.