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There are two ways into Demand-Genius. Most customers receive an invitation email from Demand-Genius or from a colleague, which lands them in an existing workspace. Self-serve sign-up creates a new workspace from scratch. This page covers the sign-up flow; invitations are covered under Users and roles.

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Sign up

1

Create your account

Go to app.demand-genius.com and choose sign up. Enter your work email and a password, or continue with Google.
2

Verify your email

Enter the verification code sent to your inbox.
3

Enter your website

Type the domain of the site you want analysed. The platform reads your sitemap and counts the pages it can see. You will see Analysing your sitemap and counting pages… while it works.
4

Check the result

Looking good means the sitemap was read and you can continue. Sitemap unreadable means the crawler could not read it. Most AI crawlers rely on the sitemap too, so this is worth fixing. Choose Talk to us to book a call, Try another URL if you entered the wrong domain, or email hello@demand-genius.com.
5

Name your workspace

Give the workspace a name. This is what appears in the tenant switcher if you later belong to more than one.
6

Let the platform draft your setup

While you finish, Demand-Genius reads your homepage and drafts a first version of your brand, competitors and categories. You review and edit these in Settings > Brands before anything runs.
The first crawl of your site starts as soon as the workspace exists. Pages appear in the Content Intelligence Library as they are processed; a large site can take a few hours.

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What happens next

  1. Review the drafted brand in Settings > Brands and add your competitors. See Setting up your brand.
  2. Create at least one segment and attach prompt clusters. See Segments.
  3. Watch the first runs in Settings > Jobs. Dashboards fill in as runs complete.