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AI Search Intelligence

The engine picker currently offers ChatGPT, Gemini, Claude, Perplexity, CoPilot and Google AI Overviews. Coverage is configured per segment by Demand-Genius and is not a pricing variable. We are happy to consider adding additional models on request. 
Perception, Stakeholders and Visibility run on a schedule set for your workspace, weekly by default. You can start a run at any time with Run analysis. Content Intelligence scores refresh on your plan’s cadence, typically quarterly, and content discovery runs on the auto-update day you choose.
AI assistants tailor answers to who is asking, and our Conversational Context research showed this to have a big impact on your visibility. An enterprise Fintech buyer and a mid-market retail buyer typing the same prompt get different shortlists. Running with the segment as context shows what your actual buyer sees rather than a category average.
A sentiment score adjusted for confidence, hedging and known model patterns. Models are positive by default, so a raw score overstates how favourably you are seen. Signal Strength, Conviction and Inflation show how much to trust it, and we wrap these into a more reliable metric. Basically, it’s sentiment, just a bit more accurate than your standard score! 
Yes. People, trademarks, products and features, methodologies and terminology attached to a brand are picked out of AI answers. See Custom entities. This is important - brand mentioned are rare at the top and middle of funnel (see our Dark AI research), but there are other signals you can watch out for to demonstrate brand influence. 
Some you added; some the platform found while running and added to Brands with a note that nothing has been researched yet. Enrich or delete them in Settings > Brands.

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Content Intelligence

Twelve signals rolled into five KPIs: Content Quality, AI Extractability, Citation Likelihood, Strategic Differentiation, and Accuracy & Currency. Each signal gets a three-level label; the KPI is the percentage of the maximum. See How it works.
The crawler discovers pages from your sitemap. If a page is not in the sitemap, is behind a login or returns an error, it will not appear. Add it with Add content or fix the sitemap. See Troubleshooting.
Yes, with Smart Columns: a custom prompt or a template, returning a tag or text, on a 400-word sample or the full page, across 10 rows, a selection, a filter or the whole library. Smart Columns are the only thing that uses credits.
Between 1 and 6 credits per row depending on output type and sample size. Test on 10 rows first. See Smart Columns.
Yes. Edit any tag inline or in bulk. Manual edits are kept.

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Performance and integrations

Yes, any CMS. The integration is a single JavaScript snippet added once, about two minutes with CMS access. There is no per-platform connector to wait for. See Website and tracking script.
HubSpot and Salesforce. Both read deal-stage progression. No other connectors exist today; others can added when a customer needs one, so feel free to reach out. 
No. Model-source and UTM tracking is not built. It’s on our roadmap, so do reach out if this is critical for you and we are happy to discuss. 
CRM data syncs once a day and per-page figures are recomputed overnight.
Yes, if you use Hubspot. Add each pipeline in the CRM configuration with its own deal value property and closed-won stage. Figures are summed across pipelines unless you filter to one.

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Setup and account

You define the brand, segments and prompt clusters with AI drafting each step. Five to thirty minutes if your ICP is already documented. Demand-Genius usually configures the first version with you, though, as part of our service-led offering. 
No. It measures and diagnoses. It is not a CRM or a CMS, does not write or publish, and does not do PR or reputation outreach.
No. Permissions are workspace-wide and module-level. Use a separate workspace for that.