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A prompt cluster is a group of prompts that all express the same buyer intent: shortlisting a supplier, comparing fees, checking a regulatory change. There are dozens of ways a founder might ask an assistant to recommend a development agency; the cluster holds them all, and Visibility reports on the cluster rather than on a hundred individual lines. Clusters are created in Settings > Prompt Clusters and attached to segments in Settings > Segments. A cluster can be attached to several segments; each segment runs it with its own context.

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Generate a cluster from a description

1

Open Settings > Prompt Clusters and choose Generate from a description

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2

Describe the buyer intent to cover

One or two sentences about who is asking and what they are trying to decide. The placeholder shows the level of detail: “Founders comparing modern CRMs on data model, pricing and migration effort before switching off a spreadsheet”.
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3

Let the platform assemble it

This usually takes around 15 seconds. The result is marked AI assembled.
4

Review the prompts

Edit the Cluster name and Description, then read every prompt. Rewrite any that a real buyer would not type, remove duplicates, add the phrasing your sales team hears.
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5

Save

The cluster appears in the list with its prompt count.

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Write a cluster by hand

Open a cluster, or create one without generating, to use the editor directly.
  • Name, for example “Pricing and cost”.
  • Description (optional): what buyer intent this cluster represents.
  • Prompts: add one per line, for example “How much does X cost compared to Y?”. Use the cross to remove a prompt.
  • Import prompts from CSV adds prompts in bulk from a file with one prompt per row. Each CSV should contain a single column, with a single cluster.
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Attach a cluster to a segment

You might not want to track every cluster in every segment. For example, a cluster around Enterprise Security and Compliance might be relevant to your Enterprise segment, but not your Mid-market segment. For this reason, the final step is to attach your clusters to the relevant segments.
1

Open the segment in Settings > Segments

You’ll find it under “AI Search Intelligence” in the left-hand panel. 
2

Find the Prompt clusters section

It lists attached clusters and shows No prompt clusters yet if none are.
3

Search and attach

Use Search clusters to find a cluster and attach it. Detach with the cross on the cluster chip.
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4

Save the segment

The next Visibility run for the segment includes the cluster.

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Writing good prompts

  • Write as the buyer types, not as a marketer describes them. “best contract software for a five-person legal team” beats “CLM solutions for SMB legal departments”.
  • One intent per cluster. If a cluster mixes “compare prices” with “is this compliant”, split it.
  • Cover the buyer’s stage. Early prompts name the problem, not the category; late prompts name competitors. A segment usually needs both kinds.
  • Do not put your brand name in the prompts. The point is to see whether you appear unprompted, not to bias the prompt-set to your brand.

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Delete a cluster

Use the delete action and confirm Delete this cluster?. Segments that reference it keep the link until you update them, so open each affected segment and detach it.

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Troubleshooting

  • A cluster shows “No prompts yet”. It was created without prompts. Open it and add some; empty clusters produce no visibility data.
  • Prompt or cluster limits. Limits per cluster and per segment, where applied, are set per workspace by Demand-Genius.